What we change
Mortgage broker websites, rebuilt.
Built for mortgage brokers and nobody else. Live in seven days.
Your site is where a broker gets chosen — or quietly ruled out. Most broker sites are built to look tidy, not to turn a stranger at 11pm into a booked call. We build for mortgage brokers and nobody else, so we already know what a self-employed applicant needs to read before they pick up the phone. Websites from £1,500. Live in 7 days.
Why specialism matters
Self-employed clients, complex cases, first-time buyers — we know what each one needs to see before they book a call. That knowledge is built into every layout, every CTA, every line of copy.
Regulatory compliance built in from day one — authorisation statements, GDPR/privacy-compliant forms, cookie consent, financial promotion-safe copy. A generic agency hands you a site and leaves you to figure it out.
We've analysed conversion patterns across mortgage broker sites specifically — not restaurant sites, not e-commerce. We know what makes a broker's phone ring and what makes visitors bounce.
A generic agency needs weeks to understand your industry before they can even begin. We already understand it. That's why we deliver in 7 days and a generic agency takes 3 months.
The biggest leak in most broker sites is one generic CTA for every type of client. We build segmented pathways — self-employed, complex cases, first-time buyers — so each visitor feels directly spoken to.
You wouldn't use a general solicitor for a complex mortgage dispute. You wouldn't use a general web agency for a mortgage broker website. Specialism matters.
Who we work with
Your first impression is everything. Starting with a professional, FCA-compliant site from day one means you look established immediately — and clients choose you over brokers who've been going for years but haven't invested online.
You're getting traffic but not enough enquiries. Your current site looks dated, loads slowly, and doesn't speak to the client types you actually want. A conversion-first rebuild pays for itself within weeks.
Self-employed clients, adverse credit, unusual income — these are your best clients and the hardest to reach. We build separate entry points for each, so the right client recognises themselves and makes contact instead of bouncing.
Running Google or Facebook ads to a generic site is burning money. Every £1 you spend on traffic needs a site that converts it. If the page you send that traffic to doesn't speak to the client you're targeting, you pay for the click and lose the enquiry.
What's included
Compliance
We don't. Every site we build includes a standard compliance checklist delivered as part of the handover. Here's what's covered — and why it matters for your FCA authorisation.
Every regulated mortgage broker site must display their authorisation statement and registration number — required by the FCA (UK), ASIC (Australia), CFPB/state regulators (USA), and equivalent bodies worldwide. We build a compliant placeholder into the footer of every page and flag it before going live.
FCA rules require all financial promotions to be fair, clear and not misleading. We write copy with this in mind — no outcome guarantees, no rate promises, no "we'll definitely get you a mortgage" language. We flag any problematic claims in client-supplied copy before they go live on a regulated site.
Any lead capture form requires a privacy policy, explicit consent language, and compliant data handling. We build every form with the correct consent checkboxes, privacy policy links, and compliant copy. Your clients are responsible for their own GDPR compliance — but we make sure the forms we build don't create problems from the start.
UK law requires a genuine cookie consent banner with real accept and reject options — not a fake banner that ignores user preference. We also build with accessibility in mind: good colour contrast, descriptive alt text, and keyboard-navigable forms. Financial services sites are increasingly expected to meet WCAG standards.
Every requirement above, as a checklist you can run against your current site in about ten minutes.
The comparison
Your return on investment
Adjust the sliders to match your business — and see what consistent online lead generation could add to your revenue.
Your site is live in seven days. On these numbers, the build pays for itself in a handful of cases.
Conservative estimate — excludes referral uplift, repeat clients, and Google ranking gains over time.
The person building your site
I'm Dan Senja — and I've built this entire agency around one niche. Independent mortgage brokers, worldwide, exclusively. Every site I've delivered has been built from scratch by me — not passed to a junior, not pulled from a template. When you work with Senja Studio, you work with the person who actually builds your site.
Most agencies build sites for restaurants, gyms, and solicitors. I build for one type of business only. Which means I know exactly what your self-employed clients need to see before they pick up the phone. I know what FCA compliance looks like in practice. I know what layout converts a complex case enquiry at 11pm. That knowledge goes into every single build.
Agencies charge £5,000–£8,000 and take three months. I deliver better — in 7 days, from £1,500. Not because I cut corners. Because I've built enough of these to know exactly what works, and I don't waste time on anything that doesn't.
In his own words
Just over a minute, straight from Dan. Almost every mortgage broker website is a brochure — a tidy list of who you are and what you do, sitting there waiting to be read. Here's what changes when the whole page is built to turn a visitor into a booked call instead.
No script, no crew, no agency voiceover. If you'd rather ask the questions yourself, that's a thirty-minute call — I pull up your current site and tell you exactly what it's costing you.
What brokers say
"I was paying £200/month for a site that got me maybe one enquiry a fortnight. The Senja Studio site went live and I had three calls booked in the first week. The self-employed CTA specifically — that was the change."
"Dan built the whole thing from scratch, got everything compliant, integrated my Calendly, and launched in under a week. I've worked with two agencies before — this was faster, cheaper, and genuinely better."
"The before/after is ridiculous. My old site looked like it was built in 2014 because it was. The new one looks like I've been doing this for 20 years. Clients comment on it constantly."
Transparent pricing
Lead generation
We build outbound appointment systems for mortgage brokers — qualified buyers booked straight into your diary. No website required.
Want the site to qualify leads, answer questions and book calls on its own? Six AI add-ons plug into any build.
Explore AI add-onsThe process
I pull up your site and tell you exactly what's costing you leads — specific problems, specific fixes. No pitch deck, no generic advice. If I can't show you something useful in 30 minutes, you've lost nothing.
50% invoice sent. Once paid, you receive a short project brief — your brand, your clients, your positioning. Takes around 30 minutes to fill in properly. That's all we need to get started.
I build your site from scratch — the layout, the separate paths for each client type, your reviews placed where they do the most work, and the compliance detail. You send me the brief. I handle everything else.
You get a preview link. Two rounds of revisions — anything you want changed, we change it. Once you're happy, we move to launch.
Final 50% invoice. Site goes live on your domain. I handle all the deployment — you don't need to touch GitHub, Vercel, or DNS. It just appears.
Optional and never automatic — the site is yours either way. If you take it, £150/month covers up to 2 hours of changes, and the first month is free.
Common questions
From the journal
Most broker sites have the same three problems. Here's what they are — and exactly how to fix them.
The FCA rules that apply to your website — and the simple ways most broker sites get them wrong.
Agencies quote £3k–£8k. Freelancers quote £500. Here's what you get at each price point.
Free AI Website Audit
Paste your URL. We read your actual homepage and come back with the five specific things costing you enquiries — CTA clarity, trust signals, compliance display and mobile experience. 2 free audits per day.
Free Guide
The most common mistakes that cost mortgage brokers enquiries every single week — and the exact fix for each one.
Ready to build?
Thirty minutes, on a call with Dan. We pull up your current site, go through what's stopping enquiries, and show you what a properly built broker site does differently. You leave with a specific list of fixes whether or not you work with us.
dan@senjastudio.co.uk · senjastudio.co.uk